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Wales

The Land of Song

Wales is a country shaped by language, landscape and a strong sense of identity. Welsh is still widely spoken, and its presence is woven into everyday life, from place names to conversation and culture. Its history runs deep, reflected in the many castles, market towns and historic sites that mark the landscape, as well as a long tradition of storytelling, music and poetry.

Across the country, beautiful coastlines, rocky mountains and peaceful valleys can be found close together, making a wonderful place to enjoy space, calm and natural beauty. There is a warmth to the small, rural communities here, a quiet pride in place and heritage.

A wonderful destination in its own right, or a welcome addition to any itinerary, Wales is sure to remain in the heart of your clients long after they have returned home. 

Extraordinary Places

A land full of stories, folklore and natural beauty, as well as bustling towns rich in history and heritage, take a look below and discover some of Wales’s most treasured destinations. 

Conwy Castle

Conwy Castle sits on a rocky coastal outcrop and is one of Britain’s most spectacular medieval landmarks and a UNESCO World Heritage site. Beyond its towers lies a very rare treasure: the most complete suite of royal apartments used by the medieval monarchy anywhere in England or Wales, offering a glimpse into the medieval English court. From here, the castle’s three-quarter-mile circuit of town walls gives uninterrupted views across Conwy’s rooftops and out towards Eryri (Snowdonia).

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St Davids and the Pembrokeshire Coast

The Pembrokeshire Coast National Park encompasses many miles of wild coastline, golden beaches, rugged cliffs and hidden coves, alongside a landscape rich in history, marked by listed buildings, historic gardens and archaeological sites. It is also home to St David’s, Britain’s smallest city, defined by its twelfth-century cathedral built from local purple sandstone. Named after the patron saint of Wales, it has long been a place of pilgrimage and remains one of the country’s most distinctive religious landmarks.

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Eryri (Snowdonia) National Park

In North Wales, shaped by ice and volcanic force, the land rises into the mist-veiled peaks of Eryri. At its heart lies the national park, a place of remarkable natural beauty, UNESCO-listed slate quarries, ancient oak woodlands and historic stone villages. It is also where the waters of Llyn Padarn meet the stone grandeur of Harlech Castle, a place of history, stories and folklore. Named after the realm of the eagles, Eryri is one of Wales’ most memorable destinations.

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Experience Inspiration

  • Taste the first ever whisky to be distilled in Wales at a private tasting at Penderyn Distillery.
  • Explore Portmeirion, the distinctive Italianate village on the coast.
  • Tee off at Abersoch Golf Club on the Welsh Riviera, with sweeping bay views.
  • Browse Hay-on-Wye, the celebrated “Town of Books,” known for its antiquarian bookshops.
  • Visit Skomer Island to observe nesting Atlantic puffins in a protected coastal setting.
  • Follow the Monmouthshire Vineyard Trail, tasting wines from the Wye and Usk Valleys.
  • Discover Dolaucothi Gold Mines, where Wales’ mining heritage is preserved underground.

Sample Itineraries

Be inspired by our collection of sample itineraries, designed to deliver a sense of the journeys we can craft for your clients.

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